Thursday, 17 April 2014

Goa government using website translation as marketing strategy


The small emerald island, Goa received about five lakh tourists this year and in the coming season it is expected to see some more growth in the number of tourists. The government has been taking every measure to market Goa as tourist destination in the international market. In the line of such steps, the government of Goa has now decided to translate its official website into five to six foreign languages majorly focusing on Russian, Arabic and German language translations. Presently, the official website is in English and translating it in other languages will be an important step to appeal customers from different languages and culture. Moreover if Visa-on Arrival is implemented on the Dabolim airport, it will further improve the inflow of tourists here..

According to the experts, multilingual website will bring more tourists to Goa from European countries. Presently anyone can translate the official website with the help of online tools like Google translate. However, it cannot be a permanent solution as it is not sure whether the automatic translations done by such online tools are accurate or not. 

Apart from promotion of tourism, this initiative by Goa government will promote language translation services in Goa. Now-a-days many language translation agencies are operating in several cities of India such as Delhi, Mumbai, Kolkata, Pune, Chennai etc. These agencies provide qualified and native Russian, Arabic, Italian and German translators. Hence this step by government has multifaceted benefits apart from creating huge impact on tourism. 

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